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THE GUARDIAN
July 2024


Sound clashes are a thrilling reggae tradition. Will AI ruin them?


Four days after the attempt on his life, the voice of Donald Trump booms from the speakers in Montego Bay, Jamaica:

“If they needed an assassin, they should have sent for Bodyguard … about to commit a quadruple murder at Sumfest in Montego Bay.” The audience are taken by surprise, having been primed for a reggae riddim to drop, and laugh.

The Bodyguard crew have just taken to the stage at Sumfest Global Sound Clash, a musical gladiatorial contest where sound systems battle against one another with creative mixing, hyped-up MCs and exclusive – often incendiary – recordings featuring star guests and in-jokes. AI vocalists such as this fake Trump, however, are sending shockwaves through a decades-old musical tradition in which authenticity and originality are paramount, and sound systems pay premium rates to artists to get vocals for clashes.


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 Hi, I'm Charis McGowan, a British-Caribbean writer based between London, UK, and Santiago, Chile.

I’ve been a regular news stringer in Chile for over eight years, contributing to outlets including The Guardian, Al Jazeera, the BBC, The Telegraph, and more. My work primarily focuses on human rights and social justice. Additionally, I am the former Music Editor-at-Large at gal-dem, where I wrote extensively about music and culture with a focus on Latin America and the Caribbean.

I’m open to commissions, collaborations, talks, and projects.
 
Please get in touch via the form. 

Or email me at: charismcgowan at gmail.com